The click-click of slides presenting charts with red lines was the only sound in the conference room. Founder, editor and newly hired creative director all watched the projector in silence, some kind of mourning for their failing magazine. The once-popular 50 year old magazine had lost it’s public appeal, even its name “Hero” had transformed in recent times to an obscure word of little value.
The fourth creative director this quarter was hired as a last resort, what the hero magazine needed was a hero.
“That’s not the prettiest chart” the director spoke up attempting a chuckle
He cleared his throat; he didn’t spend the last 48 hours wide awake to be put down by silence.
He flipped forward a few slides to the sales charts of the first 10 years. The era of fascination where the Hero magazine came into a boom
“The first 10 years of the magazine experienced over a 70% rise each quarter”
Another slide forward showed the covers of earlier edition and their bold headlines
Hero clears out the sambisa forest
16 year old hero detonates bomb
He waited a minute for any effect
“What has changed in the last 40 years?”
He skipped another slide reading out an excerpt from a recent edition
“Today’s hero Mr Oluwole demands justice behind his silver MacBook Pro”
The magazine’s executives were leaning forward, listening intently at this point
“There’s been a paradigm shift in the hero scene from daring schoolboys to anyone with internet access”
His voice grew confident
“These new heroes have something in common which is that they already blow their horns, the Hero magazine loses the opportunity to introduce a fresh hero everyday”
The director could feel their silence surrendering into interest
“We need to find the small heroes now, erase grand gestures or #savetheworld. What will save us are the small stories, the man who gave up his bus seat for the old lady, the designated driver and his bottle of coke, heck we could interview a child who learnt to spell his name”
There was admiration flowing from the eyes of the founder.
“Let’s step back from the lit screens, It’s time to honor little kindnesses”